top of page

Ruth Systems for Agriculture and Chemicals Ltd. was founded by
Mr. Haim Meles, with 25 years of experience  in marketing and exporting control systems for agriculture and flowing infrastructure, management and construction of projects in Israel and abroad.


      Company vision and mission

  • To be a significant pillar as a flexible, agile, innovative, growing and profitable company, which develops and manufactures control systems for agriculture, washing systems for solar collectors at the same time as its activity as a supplier of chemicals for industry.

  • Leads to be a professional company and a leading entrepreneur in its field, which provides a complete and independent and automatic solution for cleaning and washing systems of solar cells.

  • We invest time and capital, while maintaining a competitive business activity that will yield profit, pride and well-being for the company, its employees, its customers and its suppliers.

  • We are partners in the way and goals - acting out of a sense of family, belonging, mutual guarantee and belief in our individual and collective abilities to create and succeed.

  • We think and speak blue and white, produce blue and white, act out of warmth, care and a desire to contribute to the prosperity of the Negev and plan to concentrate most of our activities in the Negev.

  • Quality and growing - we are working to grow and develop into new and diverse fields in the consumer products group - by combining all the company's employees, advanced technology and business innovation, we create quality through quality people and quality products.

  • In faith and fairness - we are loyal to the fundamental social and economic values - we believe in the righteousness of our way, we act with business fairness, reciprocity and good faith.


We believe in providing equal opportunity to every employee - and recognize that professional and personal development is the engine of the company's growth.

    Company goals and objectives


  • Develop and nurture the employees of "Ruth - Systems for Agriculture and Chemicals" Ltd. as a central and leading value, to be a center of attraction and a professional challenge in all the company's fields of activity.

  • Focus on areas where the company has a comparative advantage and strive to lead in any area you choose to engage in.

  • grow business and ensure financial profit margins.

  • To create sufficient financial sources that will enable the required investment in human resources, and in infrastructures for research and production.

  • To act as a company that grows in a balanced way through the development of technologies and products, collaborations in Israel and abroad.

  • Maintain a system of relationships with the company's customers and suppliers while placing the customer at the center of the response and support.

  • Promote and foster the issue of social responsibility for the sake of the community and the environment.

      Courage, innovation and professional excellence

  • Creating an organizational environment that will support boldness and innovation with a long-term vision

  • while utilizing the best talents of the employees in the fields of activity

  • Encouraging employees to deepen their professional level and expand their areas of expertise

  • To give a basis for increasing courage

  • while reducing the level of risk.

  • To be open to unconventional ideas and to understand errors derived from taking risks as an important part of the learning process while deriving lessons in an open and matter-of-fact manner and applying them wisely and courageously. 

    Commitment to customers


  • Reliability and commitment to internal and external customers is a key element expressed in the pursuit to provide our customers with optimal value in solutions, products and service, while maintaining rules that will preserve the core assets of "Ruth - Systems for Agriculture and Chemicals" Ltd. and its financial strength.

  • Focus on building a long-term relationship with our customers, based on trust, integrity, mutual respect and understanding their needs. 

     Commitment to employees


  • Cultivating a value system and a work environment that gives each of the company's employees a sense of home that allows  to exhaust their talents, a feeling of satisfaction and pleasure in their work and pride in belonging to the company "Ruth - Systems for Agriculture and Chemicals" Ltd._cc781905-5cde-3194-bb3b -136bad5cf58d_

  • The creation of a system of mutual commitment between "Ruth - Systems for Agriculture and Chemicals" Ltd. and employees on trust, openness, integrity and striving for achievements, while striving for stability and a long-term relationship.

  •  Creating the competitive environment that is a motivating factor for achievement, encouraging behavior characterized by persistence, determination and an uncompromising pursuit of meeting challenging goals, in all dimensions of the company's activities, while adhering to professional ethics, intelligent management of resources and the joint existence of a variety of goals Wide .

bottom of page